Sort of a twist on this – My boyfriend used to have a gym partner who only wanted to lift weights while they worked out, so that’s what they always did at the gym. When my boyfriend wondered why he wasn’t losing weight, I told him that he really needed to do some cardio! (Hello? Duh!) The man could bench press and squat like nobody’s business, but he wasn’t running! Needless to say, after he learned to balance his workout, he lost 40 pounds and now enjoys running 7 miles in the morning before work. So I think the magazine effect goes both ways for men (lift weights until you explode) and women (cardio so you don’t explode) when in reality, both sexes need to be balancing their workouts!